Amidst the global automotive industry's transition to new energy, Chinese technology is reshaping the international market landscape with industry-leading efficiency. In December 2025, Geely Auto, powered by its core EM-i Super Hybrid technology, launched a high-profile Guinness World Record challenge for the lowest fuel consumption on the Sydney-to-Melbourne coastal route. As the lead integrated agency for this project, we orchestrated and executed this high-specification marketing event, successfully bridging the gap between "technical parameters" and "consumer mindset."
The core challenge of this project lay in translating complex hybrid engineering into a tangible, credible testimonial for global consumers. We constructed a rigorous execution framework, meticulously refining every touchpoint—from the high-profile launch ceremony in Sydney to the extreme real-world testing across the Australian continent, culminating in the prestigious certification gala in Melbourne. To ensure absolute authority, we invited world-renowned presenters, environmental experts, and academic professors to witness the journey. Under the framework of Australian regulatory compliance and supported by a professional technical team, this hard-hitting execution transformed the "high efficiency" of Geely's EM-i technology into an indisputable narrative of success.
In terms of communication architecture, we demonstrated robust global resource integration. By building a PR pool of over a hundred mainstream media outlets spanning the UK, Australia, and Latin America, we ensured real-time global dissemination of the challenge's progress. Simultaneously, on the social media front, we collaborated with dozens of local influencers across TikTok and YouTube. Through deep social matrix operations, we successfully transformed a professional technical challenge into a globally engaging conversation.
Through precise online content planning and flawless offline event management, we not only assisted Geely Auto in securing the Guinness World Record but also established a "high-value" perception for the Chinese automotive brand in the international market. This was more than a test of fuel limits; it was a masterclass in global brand building. It proves that when top-tier technology meets precise localized storytelling, a brand can transcend geographical and cultural barriers to win long-term trust on the world stage.